Analysis

Case Study: Cluster Analysis

Case Study: Cluster Analysis

StatGenius (formerly SurveyWx) helps survey researchers apply advanced segmentation analysis techniques – without having any mathematical knowledge. This includes finding new segments (aka “Cluster Analysis”), but even more interestingly, StatGenius will tell the researcher what makes one segment unique and different from any other. This has broad implications – if you can determine exactly what…

Hierarchical & Cluster Analysis

Hierarchical & Cluster Analysis

Cluster analysis is a family of statistical tools aimed to group data observations in relatively homogenous groups that differ from each other. This procedure is based on a set of individual characteristics for each object/consumer, which will be allocated into groups. Depending on the purpose of the analysis, different parameters of cluster solution are taken…

Explaining Cluster Analysis

Explaining Cluster Analysis

A deeper review of how cluster segmentation analysis works SEGMENTATION / CLUSTER ANALYSIS Segmentation – is a process of dividing population of objects/consumers into relatively `homogeneous groups that differ from each other. This term is most closely associated with consumers or markets though its application is much broader. Market or Consumer Segmentation – is a…

COVID-19 Drives the Need for Self-Service Data Analysis

COVID-19 Drives the Need for Self-Service Data Analysis

Market Researchers Increasingly Taking Advantage of Technology – Instead of Employing Statisticians A problem results in questions – and you look to data for answers. You gather the data, and now it’s time to analyze it so that you can strategize for the next move for your organization. According to research by Shabbir and Gardezi…