Segmentation

Case Study: Recommend Segments of Respondents who have Similar Consumption Patterns

Case Study: Recommend Segments of Respondents who have Similar Consumption Patterns

StatGenius has recently launched an intuitive feature called, “Recommend a Segment” that allows a market researcher to find segments in their SurveyMonkey or Qualtrics-collected survey data. Statisticians call this “cluster analysis” because it is used to find groupings of data points (aka ‘segments’) in a survey file. Regardless, with StatGenius, you only need to know…

Find Segments in your Data – A guide on segmentation analysis techniques

Find Segments in your Data – A guide on segmentation analysis techniques

The purpose of this blog is to provide an understanding on how you can mathematically analyze your survey results. If you are interested in software that will analyze this for you, read here on how StatGenius segments your respondent data. As you already know, segmentation analysis is one of the most common (and most useful)…

Navigating and Collecting Data for Segmentation

Navigating and Collecting Data for Segmentation

Most researchers understand what segments are, and how they are used – but do you consciously think about the different types of segments? It is important to understand the types of data you are incorporating into a segment, and how to collect it – to fully leverage the power of segments. Three powerful types of…

Explaining Cluster Analysis

Explaining Cluster Analysis

A deeper review of how cluster segmentation analysis works SEGMENTATION / CLUSTER ANALYSIS Segmentation – is a process of dividing population of objects/consumers into relatively `homogeneous groups that differ from each other. This term is most closely associated with consumers or markets though its application is much broader. Market or Consumer Segmentation – is a…

Think you know segmentation?

Think you know segmentation?

Why Segmentation? Segmentation is used in market research to facilitate better decisions, enhance profitability, and guide your sales and R&D. The more knowledge gained about a target market, the easier to influence the customer to distinguish a product, service or brand. Determining what drives customer behavior in a specific product of service category. Informs what…