StatGenius

Case Study: Use Filters to Dig Deeper into Consumer Demographics

Case Study: Use Filters to Dig Deeper into Consumer Demographics

StatGenius has recently launched a set of filtering tools, which help users dig deeper into a specific segment or to isolate a very specific characteristic among respondents. Recently, a research services consultant was commissioned to better understand the demographics of consumers who, in a recent survey, had expressed their willingness to try a new beverage….

Case Study: Cluster Analysis

Case Study: Cluster Analysis

StatGenius (formerly SurveyWx) helps survey researchers apply advanced segmentation analysis techniques – without having any mathematical knowledge. This includes finding new segments (aka “Cluster Analysis”), but even more interestingly, StatGenius will tell the researcher what makes one segment unique and different from any other. This has broad implications – if you can determine exactly what…

Case Study: Determine Consumption Habits and Preferences for Candy Manufacturer

Case Study: Determine Consumption Habits and Preferences for Candy Manufacturer

StatGenius has recently launched “Relate” – a powerful yet easy-to-use module that helps users find hidden relationships across variables. Statisticians might call this “chi square” or “Pearson correlation”, but with StatGenius, you only need to know how to click the Relate button. Our platform does the rest. Recently, a project manager (“John W.”) at a…

Case Study: Recommend Segments of Respondents who have Similar Consumption Patterns

Case Study: Recommend Segments of Respondents who have Similar Consumption Patterns

StatGenius has recently launched an intuitive feature called, “Recommend a Segment” that allows a market researcher to find segments in their SurveyMonkey or Qualtrics-collected survey data. Statisticians call this “cluster analysis” because it is used to find groupings of data points (aka ‘segments’) in a survey file. Regardless, with StatGenius, you only need to know…