Why Synthetic Respondents are “AI Hype” Nonsense

AI “respondent panels” are being aggressively marketed as the future of research — but are they legitimate, or just the latest form of hype? In this session, we’ll pull back the curtain on how synthetic panels actually work from a technical perspective, why their outputs can’t be trusted as real consumer data, and how vendors are exploiting misconceptions about AI to sell questionable insights. We’ll also explore emerging technologies that use proven mathematical, evidence-based approaches for generating insights from your mountains of existing data — without relying on black-box models or marketing buzzwords. If you’re a research leader, data scientist, or insights professional who values rigor over hype, this is a session you won’t want to miss.