AI “respondent panels” are being aggressively marketed as the future of research — but are they legitimate, or just the latest form of hype? In this session, we’ll pull back the curtain on how synthetic panels actually work from a technical perspective, why their outputs can’t be trusted as real consumer data, and how vendors

Everyone hypes Gen-AI, but there are far more advanced technologies out there for research analysis. This session educates on the other AI techniques for quant research that you never hear about, and how they can be used to automate statistical analysis across enterprise-scale datasets. In a recent engagement with a consumer services organization, a task