You’re Getting an Algorithmic Composite, Not a Simulated Human One of the biggest misconceptions about AI respondent panels is that they somehow represent individual consumers… but they don’t. When you

One of the core principles of market research is that your sample needs to do two things well: be precise (tight enough that you can trust the estimate isn’t noise)

One of the biggest misconceptions about synthetic respondent panels is that you know where the data comes from. You don’t. Vendors pitch synthetic panels as a faster, cheaper way to