One of the core principles of market research is that your sample needs to do two things well: be precise (tight enough that you can trust the estimate isn’t noise)

One of the biggest misconceptions about synthetic respondent panels is that you know where the data comes from. You don’t. Vendors pitch synthetic panels as a faster, cheaper way to

Gen-AI can’t do quant analysis. We’ve covered the architectural reasons for that elsewhere. But that’s a different claim than saying Gen-AI has no place in the quant research process at