Surprise Insights the Client Found:
- Based on behavior (how respondents answer questions on the survey), we found 2 new distinct groupings of executives, based on their perceptions of available resources.
- Resources budgeted for fundraising appears to increase steadily until a non-profit reaches a specific stage – and then it plateaus.
- When asked about the perceived sufficiency of resources in fundraising, there was a discrepancy between the views of management and staff. This likely points to a lack of communication around the budgeting and sales process.